Executive Board
Chad Oliver | President
Chad Oliver is the Chief Communication Officer for the A-rated Collier County Public Schools (CCPS). He serves as a member of the Superintendent’s Senior Leadership in support of initiatives for approximately 50,000 students and nearly 7,000 employees within CCPS. The award-winning CCPS Office of Communications and Community Engagement is responsible for districtwide internal and external mass communication, including media relations, public records requests, graphic design, website design/support, social media support, video production, and engagement with local businesses and non-profits. Mr. Oliver graduated from the University of Georgia with degrees in Broadcast News and Political Science. Before joining CCPS in 2018, he was a familiar face in the southwest Florida media market. Chad spent 14 years anchoring and reporting for WBBH-TV NBC2 and WZVN-TV ABC7, winning multiple Emmy® Awards. Chad and his wife, Lori, live in Naples, FL, and Chad is proud to serve on the Board of Directors for SUNSPRA. Chad Oliver may be reached at oliver@collierschools.com or (239) 377-0185.
Chevon T. Baccus, APR | Executive Director
Chevon T. Baccus, APR, brings decades of leadership in school public relations at both the state and national levels to her role as Executive Director of the Sunshine State School Public Relations Association (SUNSPRA).
A longtime advocate for public schools and the education communication profession, she is a past president of SUNSPRA and has also served as Southeast Regional Vice President and President of the National School Public Relations Association (NSPRA).
Baccus’s career includes serving as Chief Communications Officer in two Florida school districts and as Executive Director of three Florida education foundations. She has been a frequent presenter at state and national education conferences and has provided PR and marketing consulting services for school districts, education associations, businesses, and nonprofits across Florida and beyond.
Her professional journey began in journalism as a newspaper reporter and editor. More recently, she founded and published an online news site for her hometown of Lake Wales.
Deeply committed to community service, Baccus has been active in Rotary International for more than 24 years and most recently served as District Governor for Rotary District 6890, representing Hillsborough, Polk, Highlands, and Hardee counties. She is also a past president of two Rotary clubs and the local chamber of commerce. Together with her husband, Mike, she serves on the board of the Lake Wales Little Theatre, where they have both performed and directed productions.
As Executive Director of SUNSPRA, Baccus oversees operations, supports membership, and advances the organization’s mission to strengthen public relations practices across Florida’s K–12 public schools. She holds Accreditation in Public Relations (APR), a distinction that reflects her commitment to the highest standards of ethics and professionalism in the field.
Katherine Crnkovich, MS, APR, CPRC | Immediate Past President
Katherine currently serves as the Communications Officer and PIO for Seminole County Public Schools. She has a bachelor's degree in Organizational Communication from the University of Michigan and her master's degree in Strategic Communication and Public Relations from Purdue University. She is accredited in public relations and earned her designation as a Certified Public Relations Counselor through the Florida Public Relations Association.
Katherine is passionate about public education and elevating the profession of communications. She enjoys serving as a mentor and presenter in various capacities both locally and nationally, and is actively involved in the Florida Public Relations Association and serves on the Board of Directors for the Counselor’s Network.
In her free time, she loves to travel, read, and spend time with her family.
Danielle Johnson | Secretary
Danielle Johnson has served in the Communications Division for Volusia County Schools since February 2023. She enjoys all aspects of school PR, especially media relations, writing, and events.
Danielle has a Bachelor of Science in journalism and environmental science from Northwestern University. (Go 'Cats!) Before joining Volusia County Schools, she covered education for the Daytona Beach News-Journal and several beats for the Ocala Star-Banner.
Kevin Christian APR, CPRC | Treasurer
Kevin Christian has strategically communicated critical information for Marion County Public Schools since 2001. During the last 21 years, he has publicly addressed topics with parents, stakeholders, employees, students, and others ranging from student achievement and school grades to natural disasters, hurricane days, student tragedies, employee arrests, and a school shooting. Kevin’s attention to detail and strategic approach to sharing information has earned the district more than 100 local, state, and national honors and led to Kevin being named a local “Communicator of the Year” and “Doris Fleischman Unsung Hero Award” from the Florida Public Relations Association. Kevin has also earned numerous national honors, including Golden Achievement Awards from the National School Public Relations Association.
Kevin previously served as SUNSPRA President for five years (2014-2019), sustaining the organization through key challenges and turnover.
Kevin earned his bachelor’s degree in Communications from Lee University and holds a Master’s in Journalism from the University of Miami. He also gained his Accreditation in Public Relations (APR) in 2012 and holds CPRC status (Certified Public Relations Counselor), the highest credential possible in the Public Relations industry.
Currently, he serves as the Director of Public Relations for the district which includes media relations and media productions.
Sean Cooley | VP of Marketing and Outreach
Mr. Sean Cooley is the Chief Strategic Communications & Engagement Officer for The School District of Palm Beach County, one of the nation’s largest school systems. His career in public education began as a paraprofessional, and he now serves as the chief spokesperson and a senior adviser to the Superintendent. In this role, Mr. Cooley leads a team of 36 professionals, directing integrated strategy for media, marketing, and public engagement. He manages communications for high-sensitivity issues and works daily with local and national media outlets. As a parent of children in District schools, he has a deep personal commitment to the organization's mission.
A seasoned government and non-profit executive, Mr. Cooley previously served as the Chief Communications & Public Policy Officer for the South Florida Water Management District. He excelled at uniting diverse stakeholders with competing interests, garnering significant bipartisan support for Everglades restoration at the local, state, and federal levels. He is most proud of his role in breaking ground on the historic Everglades Agricultural Area (EAA) Reservoir--the crown jewel of Everglades restoration. His career also includes communications leadership roles with the National Audubon Society, the Florida Department of Financial Services, the Florida Department of Economic Opportunity, and the Florida Chamber of Commerce. Mr. Cooley earned a Master of Science in Communications from Florida State University and is a graduate of Leadership Palm Beach County.
Maggie Dromerhauser | Graphic Design and Website
Maggie Dromerhauser has held diverse roles in marketing, honing expertise in brand management, content creation, and community outreach since 2010. For the past five years, Maggie has served as the Public Information and Community Relations Specialist for the Martin County School District. In this role, she manages the District’s website and communication platform, oversees the customer service platform, designs all graphics for social media and web distribution, and handles public records requests. Beyond these responsibilities, Maggie provides executive support to the Chief of Staff contributing to the overall effectiveness to the Public Information Department.
Craig Maniglia | VP of Sponsorship & Outreach
Craig Maniglia has served as Sarasota County Schools' Director of Communications & Government Affairs since May 2020. In this role, he is a member of the Superintendent's Cabinet, overseeing the planning, development, and implementation of the district's internal and external communications, public relations, governmental affairs, and outreach programs.
Before joining Sarasota County Schools, Mr. Maniglia led internal communication strategies for Fairfax County Public Schools in Falls Church, Virginia, within the Department of Human Resources.
His extensive career includes significant roles at MVI Post, a nationally recognized media production facility in Arlington, Virginia. There, he held various positions in production, creative, operations, and management, ultimately serving as the Executive Vice President and Chief Operating Officer.
Throughout his career, Mr. Maniglia has received numerous honors, including Emmy and Telly awards, NSPRA Golden and Excellence awards, and recognition by Advertising Age as Marketer of the Year. He holds a Bachelor of Arts in Communications from George Mason University and is an active member of the National School Public Relations Association (NSPRA) and the Sunshine State School Public Relations Association (SUNSPRA).